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Sandoz Launches US Awareness Campaign

‘Ask For Generics’ Initiative Seeks To Educate Stakeholders On Generic Benefits

 
• By Dave Wallace

Sandoz has launched an awareness campaign under the banner of “Ask For Generics” in the US. The initiative is aiming to educate stakeholders on the benefits of generics and their quality, safety and efficacy.

Awareness blocks
Sandoz is seeking to raise awareness of generics in the US • Source: Shutterstock

Sandoz has launched an awareness campaign in the US that is seeking to educate healthcare stakeholders – including clinicians, payers, policy makers and patients – on the benefits of generic medicines, as well as their “accessibility and proven quality, safety and effectiveness.”

The “Ask For Generics” campaign, launched via Sandoz social media channels, is seeking to highlight the importance of sustainable access...

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