A Year Of Change: Viatris Ploughs Ahead With Brand Ambitions
Firm Has Continued To Shift Its Interests Toward Innovative Products
Executive Summary
In 2024, Viatris will initiate the second phase of its long-term business plan, which will see it step away from the perceived volatility of the generics space and begin to move toward innovative and high-growth products. The past year has seen it lay the groundwork for this pivot, shedding surplus business units and making significant hires from the branded space.